Data-driven approach
Westcon-Comstor’s unique data-driven approach was a key growth driver in FY24, and will continue to be central to our strategy in FY25 and beyond.
Intelligent Demand, Westcon-Comstor's proprietary data-driven lead generation programme based on advanced analytics and our own customer insights platform, continues to go from strength to strength. Ongoing growth in this area demonstrates our ability to empower channel partners to put data at the heart of their growth strategy.
Intelligent Demand FY24 results
Analyses completed
Countries
Partner accounts
Partners/vendors
+
End-user companies
FY24 also saw the launch of Partner Insights, a new tool that sits within Westcon-Comstor’s PartnerCentral digital marketplace platform and allows partners to monitor key performance metrics and embed a data-driven approach to performance analysis.
Our Bridging the Gap research report shows the importance of data to channel partners, with 97% of the 500-plus decision makers we interviewed from around the world stating that data is important in their journey to an everything-as-a-service (XaaS) future.
