Provider MDF
Provider Market Development Funds (MDF) is a global incentive to help you to build, provision, manage, and support managed services on Cisco platforms. You can use Provider MDF to develop sales acceleration initiatives and drive demand.
Provider Market Development Fund (MDF) is an exclusive benefit of the Provider role.
Partners can earn Provider MDF during each six months earning period (Cisco’s 1H & 2H fiscal years)
All Providers are automatically eligible for Provider MDF, provided you meet the requirements by level.
Earned Provider MDF Funds become available approximately 4-6 weeks after the quarter ends.
Provider earns Provider MDF based on their Managed Services bookings performance and other eligibility criteria.
Provider MDF can be used for business development, sales acceleration, demand generation activities, and more!
Highlights
Products Total Net MS bookings: “Intended Use=Managed Service”
Provider MDF - Digital wallet
Earnings Calculations
At the end of each quarter; Q3, Q4->Q3+Q4(CUMULATIVE MS bookings)
If a Provider moves to a higher payout tier in Q4, the difference is paid to the partner in Q4
Provider MDF - Select
(Earn up to $25K)
2H FY24
Base Eligibility
Select Providers with a minimum $75K in Cisco Products total net bookings (which have been tagged as “Managed Services” during Product ordering)
Provider MDF - Premier
(Earn up to $67k)
2H FY24
Base Eligibility
Premier Providers with a minimum $200K in Cisco Products total net bookings (which have been tagged as “Managed Services” during Product ordering in CCW)
*Required to earn “Base Payout” to earn additional bonuses
Strategic CPS
1. Cloud Calling
2. Webex Contact Center
3. Catalyst SD-WAN
4. Meraki SD-WAN
5. Meraki Access
6. Hybrid Cloud
7. Full Stack Observability (FSO)
8. Sovereign Cloud
9. Private 5G
10. Intelligent Workspace
Security CPS
- SASE
- Cloud Managed Security
- Campus Access
- Meraki Security
- Managed Firewall
- XDR (eXtended Detection and Response)
Provider MDF - Gold
(earn up to $82k)
2H FY24
Base Eligibility
Gold Providers with a minimum $400K in Cisco Products total net bookings (which have been tagged as “Managed Services” during Product ordering in CCW)
*Required to earn “Base Payout” to earn additional bonuses
Strategic CPS
- Cloud Calling
- Webex Contact Center
- Catalyst SD-WAN
- Meraki SD-WAN
- Meraki Access
- Hybrid Cloud
- Full Stack Observability (FSO)
- Sovereign Cloud
- Private 5G
- Intelligent Workspace
Security CPS
- SASE
- Cloud Managed Security
- Campus Access
- Meraki Security
- Managed Firewall
- XDR (eXtended Detection and Response)
Provider MDF Key Dates
Key dates are applicable to when you should acknowledge funds within the Funds Manager, when you should execute your activities and when you should claim your funding. Please reach to Comstor for further information.
Your accrued funds are now visible within Marketing Velocity Central (linked below)