Slow and steady migrations
Cloud migration is a critical step for customers, but they're charting a cautious path. From security to cost, each aspect is scrutinised to ensure they're making decisions aligned to their specific needs.
Partners have an opportunity to turn migrations into more than just project milestones. By addressing concerns, building trust, and solving problems, migrations can contribute towards deeper, long-lasting customer relationships.
However, newer partners will find it hard for vendors to trust them with their first customers. This is because vendors will want to see a commitment to using well-defined best practice frameworks for that migration.
In this instance, partners will need to leverage those with a competency to use those frameworks, ensuring successful outcomes and establishing their credibility too.
What else does it take for partners to turn the migration challenge into a lasting success?
To find out more about what’s needed from partners, we asked them:
How are your customers approaching cloud migration?
Here’s what we found:
Half of customers
are choosing hybrid cloud solutions
Meanwhile, only
of customers are pursuing full cloud migration
So, hybrid cloud is taking the lead – but why?
Our partners explain that customers are choosing to move cautiously and gradually to the cloud, especially when it comes to moving sensitive data. For these customers, staying on-premise feels like the safer option, reflecting lingering doubts about cloud security and reliability.
"Earning a customer's trust doesn't happen overnight. At first they may only share part of their data. But by building a strong relationship over time, you gain their full confidence - and with it, the trust to handle the rest of their data."
Tanguy Moreux, Head of Sales and Business Development at Naitways (France)
