Intelligent Demand is Westcon-Comstor's proprietary data-driven lead generation program based on advanced analytics and our own customer insights platform.
In FY23, Westcon-Comstor ran 49 individual Intelligent Demand programmes leading to $450M in incremental revenue.
Campaigns Converted FY23
$m
Revenue FY23
Campaigns Converted FY23
$m
Revenue FY23
[Intelligent Demand] helps us understand where the market is heading – allowing us to provide a more consultative approach to delivering value back to our customer base.
George McKenna Head of Cloud Sales, Ultima, United Kingdom