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Comstor Cloud and AI Guide
Uncover the Cisco Cloud and AI portfolio and how Comstor can help you capture your share of the $26B AI Infrastructure Market. 89% of customers plan an AI ready Cisco Data Centre by 2026.
Discover the expanded cloud operating model
To thrive in today’s complex IT environment, organisations can benefit from the simplicity and agility made possible through an expanded cloud operating model.
Many organisations have been looking to the cloud for greater business agility and improved user experience.
Cisco helps transform data centers to power AI workloads anywhere. Only Cisco unifies networking, compute, security, and observability to deliver AI-ready data centers. With Cisco, organizations can accelerate AI initiatives without compromise. We help maximize agility with faster time to value at massive scale, while building digital resilience to keep data centers securely up and running.
The pace of AI innovation is staggering: AI challenges you to deploy new technology faster than ever before.
Partner Success. It’s what we do.
Partner Success is at the heart of what we do. It’s the trusted partnerships, culture, expertise and mindset of our people which has consistently made both our vendor and channel partners successful for over 35 years.
In today’s rapidly evolving IT channel, it’s also the new, transformative approach, digital tools and data-driven processes that we use to drive sustainable Partner Success and end customer business outcomes.
Comstor are 100% focused on Cisco – its technology, its go-to-market strategy and its programmes. That’s one reason why we believe we grow partners’ Cisco business faster than any other distributor. With over 30 years exclusive focus, we are Cisco’s largest distributor with the most Cisco-accredited experts in the channel.
Bringing real value to our partners.
Top 10 reasons why Comstor
Specialised vendor portfolio
Build competitive solutions that stand out in the market by leveraging our specialised vendor portfolio. Comstor focuses on Cisco and complementary vendors, offering a curated selection that ensures compatibility, deep integration, and expert support.
Why Comstor?
Unlike broadline distributors, Comstor’s concentrated vendor focus means it can provide highly specialised support, product expertise, and enhanced value for partners building solutions around Cisco technologies.
Deep Cisco Program alignment
Increase your profitability and simplify program management by leveraging deep Cisco program alignment.
Why Comstor?
Comstor’s deep alignment and close collaboration with Cisco helps partners maximise returns from channel programs, making it easier to navigate incentives.
Access real-time AI support
Gain a competitive edge with real-time support through Comstor Bot. Access product information, stock availability and program details quickly, enabling effective navigation of Cisco’s offerings.
Why Comstor?
This unique offering in the distributor space, allows partners to navigate the complexities of Cisco in real-time, the tool also offers integration with our e-commerce platform. We have seen that partners who use the bot tend to be more successful than partners who use traditional e-commerce solutions.
Grow your business with PartnerCentral
Ease business with Comstor and Cisco through PartnerCentral, our marketplace for:
• Stock availability checks and 24/7 purchasing
• Cisco product information, collateral, guides, video content, promotions, and more
• Comprehensive training resources via our Learning Management Platform
Why Comstor?
We simplify the partner experience by offering a one-stop portal for everything Cisco-related, which is more comprehensive and user-friendly compared to general partner portals provided by other distributors.
Tailored training and education
Enhance your team’s expertise and boost business growth through tailored training and education.
Why Comstor?
Comstor’s extensive programs provide the skills needed to excel in selling Cisco solutions, specifically designed for Cisco’s ecosystem.
Comstor’s advanced logistics services
Experience seamless service integration and boost operational efficiency with advanced logistics services.
Why Comstor?
Comstor optimises inventory management and supply chain operations, offering faster delivery and better inventory management. If you need reverse logistics, or want us to hold stock for you, and ship out in your name, and utilising your branding, just let us know - We do this every day!
Staging and configuration
Ensure efficient and high-quality service delivery with staging and configuration services.
Why Comstor?
Comstor prepares products for deployment, reducing implementation time and focusing on Cisco products to meet customer needs effectively. We have a team of skilled and certified engineers, that can be dedicated to you and your customers as a long-term solution or on a project basis.
Partner co-marketing support
Improve your market presence and drive lead generation effectively with partner co-marketing support.
Why Comstor?
Comstor’s initiatives offer tailored campaigns and funding, aligning your efforts with Cisco’s strategy for increased success rates. This, combined with our in depth firmographic and technographic data, dramatically increases the win rate and success of lead generation programs and sales funnel creation.
Capitalise on AWS marketplace
Accelerate business growth through AWS Marketplace. Leverage Cisco and AWS to build integrated hybrid cloud solutions—with Comstor as your strategic partner to maximise returns.
Why Comstor?
We are the first distributor that can provide DSOR/CPPO offers to new and existing partners. This helps you build business in this rapidly growing market through a new channel ($85b expected revenue through cloud marketplaces in Fiscal year 2028 - Canalys).
Upgrade offerings with Splunk
Improve your offerings with Splunk. As the first Cisco distributor to offer Splunk, Comstor helps partners leverage both platforms to provide robust monitoring and analysis solutions.
Why Comstor?
The addition of Splunk aligns well with Cisco’s Observability, AI and security offerings. To get started with Splunk, reach out to Comstor for its specialised enablement capabilities to grow your business.
Why partner with Comstor?
Extensive Expertise
With 25 years exclusive focus, we are Cisco’s largest distributor with the most Cisco-accredited experts in the channel.
Market and Business Intelligence
By providing resellers with market and business intelligence we enable them to make smarter strategic decisions and facilitate the growth of their businesses.
Logistics
The ‘classic’ role of distribution: delivering orders to the resellers’ or end user customers’ premises - now evolving into the world of digital logistics.
Professional Services
We provide technical support for a range of IT products, both pre-sale (product specifications) and post-sale (troubleshooting, configuration issues, technical training, etc.).
Financial Support
The provision of credit allows resellers to supply, configure and install products without having to finance their entire work-in-progress and receivables from the end customer.
The Cloud and AI portfolio
Enabling you to grow!
Comstor is an extension of your capabilities.
Cisco’s Data Centre business continues to grow year on year.
• Powered by intent. Informed by context.
•Delivered across hybrid and multi-cloud.
The constant innovation that Cisco provide means that you can take advantage and increase your customer base while also increasing your margins with technologies such as Intersight, ACI, HyperFlex, UCS or Nexus.
Interested in becoming a Comstor Data Centre Partner?
Let’s start our journey
Register with Cisco
Before you begin
A Cisco ID is required for Partner Registration. If you do not already have a Cisco ID, register for one now.
If your company is new to Cisco
Complete the Partner Registration online. You’ll be asked to provide your Cisco Distributor name and Distributor Reseller Account Number. If you haven’t partnered with Westcon-Comstor yet, use the Disti Locator tool to find your local Westcon-Comstor.
If your company is already a Cisco partner
Associate your Cisco ID with a Partner Company:If your company is new to Cisco
Register with Comstor
Before you begin
A Cisco ID is required for Partner Registration. If you do not already have a Cisco ID, register for one now.
If your company is new to Cisco
Complete the Partner Registration online. You’ll be asked to provide your Cisco Distributor name and Distributor Reseller Account Number. If you haven’t partnered with Westcon-Comstor yet, use the Disti Locator tool to find your local Westcon- Comstor.
Click here to become a Comstor Partner and follow the few steps listed.
Why Cisco Cloud Networking / Data Centre?
Funding options and discounts to increase your profitability
Cisco Programs & Incentives
- Deal Registration: Discount program for hunting/teaming
- Account Breakaway: Discount program for new, dormant, or competitive accounts
- Takeback: Sustainability incentive discount for returning customers' used hardware
- Shogun: Partner Engineers can earn reward points for demos, sales, and training
- EA Renewal : Differential discount applied with on-time renewal
- VIP: Rebates for Partner company net bookings to Cisco
- Perform Plus: Cash rebates for smaller partners growing their overall business with Cisco
- Refuse to Lose Offer: Buy 3 nodes, get 1 free customer offer for new M7 X-series HW and M7 rack servers
- Xccelerate: Compelling customer offer, free chassis’s, FI’s and CX Services when purchasing X-Series Nodes
- UCS JumpStart AMD Offer: Buy three, get one free customer offer, now with up to 100 free servers!
- VIP42 Bonus Rebate: Up to 8% rebate on UCS M7
- Compute Shogun: Partner Engineers can earn points for demos, sales, and training!
- VIP42 Bonus Rebate: Bonus rebates on Land & Expand, and Renewal bookings
- Lifecycle Incentive Program: Rewards partners driving software use and adoption.
- Intersight Cloud Operations Shogun: Partner engineers can earn points for training, demos, and sales
- Perform Plus: Cash rebates for smaller partners growing their business with Cisco with additional earnings for selling multi-architecture and SaaS solutions
- HyperFlex Express: Lead with bundles, up to 86.5% net effective discount off list price
- HyperFlex JumpStart AMD Offer: Buy three or more Cisco HyperFlex nodes, get one free customer offer
- VIP42 Bonus Rebate: Leverage rebates for selling HX M6 HW and HXDP
- Compute Shogun: Partner Engineers can earn points for demos, sales, and training!
Stack your discount and offer!
We’re here to help you identify the best Cisco discounts, promotions and incentives to make your business more profitable.
Definitions
Incentives are more broadly defined as ongoing rebates, discounts, and rewards, such as VIP, Advantaged Pricing, and Seller Rewards.
Promotions are specific, often time-limited, offers to drive technology sales, such as Account Breakaway, FastTrack, and Collaborate Everywhere.
Our Services Portfolio
With complementary services at each stage of the project lifecycle, across education, supply chain, professional and support, we can help you scale your business, improve efficiency, reduce costs and increase margins.
Leverage our global reach and team of experts to unlock more services opportunities, deliver greater value and build better customer relationships.
Extending capabilities, capacity and coverage
- Adopt new technologies and revenue streams
- Increase focus on selling and accelerating the sales cycle
- Improve ROI for partners and their customers
- Grow customer success and loyalty
- Adapt to and profit from cloud and annuity- based business models
- Become eligible for Cisco channel incentives
