Cisco Partner Incentive
The Cisco Partner Incentive consolidates elements from Lifecycle Incentives 2.0, VIP, Cisco Services Partner Program (CSPP), and Perform Plus – making it easier.
This unified incentive aligns with Cisco's shift toward software and service-based offerings. It will reward you with rebates to drive predictable and profitable growth across landing, adopting, expanding, and renewing hardware, software, and services.
The Cisco Partner Incentive will launch globally on February 1, 2026, coinciding with the launch of the new program. Existing incentives will remain in place until then.
Cisco Partner Incentive overview
One incentive
Three areas to focus
Non-recuring offers
Recuring offers
Customer value
Metrics to drive growth
Total Contract Value (TCV)
Annual Contract Value (ACV) growth
Software Adoption
Key benefits for partners
Predictable incentives
Better partner experience
Accelerate customer value
Align to Cisco sellers
The Cisco Partner Incentive rewards you and provides pathways to success and high-level rewards regardless of the number of portfolios you focus on.
This approach makes sure all partners have the opportunity to thrive and achieve their business objectives.
Unlock incentive benefits by optimising Cisco metrics. The incentive metrics align with Cisco metrics, including TCV, ACV, and Adoption.
These partner metrics will continue to evolve in alignment with Cisco seller metrics to foster collaboration and synergies. Your ACV metrics are available in PXP. Review the Cisco Partner Incentives dashboards guide for more details around the new views in PXP.
Program evolution
Cisco Partner Incentive
Current Incentives
Individual programs and multiple measures and metrics
VIP Incentive
Multiple bards | HW & SW
Perform Plus
One band | Limited SKUs
Lifecycle Incentives
Multiple pitstops | Mis-aligned use cases
Cisco Services Partner Program
AR/RR earning thresholds
Partner Value Index unlocks earning potential Preferred will deliver higher rebate
Simplification
Predictability
Seller Alignment
Future Incentive
One program, fewer metrics
Cisco Partner Incentive
Land
TCV% of Net Booking (HW/SW/Svcs)
Adopt (Lifecycle Incentives)
Fixed fee paid at adoption (new use cases)
Expand & Renew*
ACV growth % of $
Additional Rewards/Bonus NextGen Specialisation Buying Program (EA/WPA) New Customer Acquisition X-Architecture
Enhanced Partner Experience: Partner Experience Platform visibility and insights
*ACV growth at launch exclusive to iACV/SR in the future
Program earning potential
Cisco Partner Incentive
TODAY
Current Incentives
VIP 46
Perform Plus
Lifecycle Incentives
CSPP
- Variety of metrics not aligned with Cisco seller metrics
- No architecture-specific eligibility
- Limited growth element
Cisco Partner Incentive Launch Feb 1, 2026
Cisco Partner Incentive
- Full alignment of Cisco and partner metrics
- Portfolio-specific eligibility based on value index
- Focus on predictable earning and growth