Cloud skills: The key to success
Cloud has changed the way businesses operate, promising endless opportunities for growth, innovation, and agility. But with these opportunities comes complexity, and customers are looking to partners to help them overcome it.
This isn’t just about rudimentary cloud knowledge though; it’s about specialised skills that align with customers’ unique needs and goals. And here’s the catch: while demand for cloud expertise has never been higher, many partners feel they’re struggling to keep up.
Our survey revealed a striking reality:
69%
of customers are searching for partners with specialised cloud skills, but…
...43%
of partners admit they lack the technical expertise required to deliver
Helping customers maximise their cloud environments requires broad knowledge across many technical areas. From tailored configurations to advanced troubleshooting, cloud tasks demand specialised expertise that many partners are still working to build.
The challenge is not just about understanding the cloud but keeping up with how quickly it evolves, leaving partners under pressure to constantly upskill their teams. By investing in training and enablement, partners can bridge this gap and position themselves as trusted advisors in the cloud space.
Having a strong grasp of cloud concepts also allows partners to simplify complex ideas for their customers, making the cloud feel more accessible. This not only empowers customers to make confident decisions but also strengthens trust and positions partners as reliable experts.
Partner perspective
“What customers value most in cloud services are skill capabilities – particularly in critical areas like cloud security. This gives them the confidence to focus on their business goals.”
Denson Young, Co-founder at Jedi Hill TaaS (Australia)