How distribution becomes the key to cloud success
Cloud success doesn’t just happen. Partners looking to expand their cloud capabilities face complex challenges, from navigating evolving customer demands to mastering a wide range of services.
Tackling these hurdles alone can be overwhelming – which is where distribution makes all the difference.
With the right distributor, partners can access the tools, expertise, and resources necessary for cloud success. This strategic partnership can transform how partners operate, from better aligning with customer demands to uncovering opportunities they may not spot alone.
Our survey findings underscore this. We asked partners what services they value most from distributors, this is what they said:
Training and enablement
Professional services
Data and insights
The common thread is knowledge – whether it’s through education, enrichment, or filling in gaps where expertise might need improvement.
Partner perspective
“The most valuable thing we could get from distribution is working with us to understand our strategy, develop a long-term plan for how we’ll augment that strategy, and qualify us out of things that don’t fit that strategy.”
Simon Walker, Chief Strategy and Revenue Officer at SAS-IT (New Zealand)
Considering the challenges covered in this report, like navigating vendor programs or meeting demand for specialised skills, it’s evident that distributors play a critical role. Through knowledge-sharing and hands-on, continuous support, distributors can give partners what they need to meet customer demands, seize opportunities, and drive Partner Success.
Reach your cloud goals with Westcon-Comstor
AWS Cloud
With only 15% of workloads migrated to the cloud, there’s a huge opportunity to grow your AWS business.
Partnering with Westcon-Comstor gives you immediate access to AWS experts, tailored support, and solution starter kits to help you deliver quickly, build skills, and meet customer needs.
From cloud consultancy to migration support, we’ll give you everything you need for fast, profitable, and sustainable growth.
* Available in selected countries. Reach out to your Account Manager for more information.
AWS Marketplace
Westcon-Comstor helps security and infrastructure partners tap into new revenue streams and adapt to changing customer buying habits. As the only global AWS security competency distributor, with the largest EMEA vendor portfolio and the most AWS Marketplace-certified salespeople, we provide unmatched expertise. Through tailored CPPO offers and partner enablement support, we’ll help you succeed in promoting vendor solutions via AWS Marketplace.
* Available in selected countries. Reach out to your Account Manager for more information.
Azure Cloud
Elevate your Azure Cloud practice with Westcon-Comstor. Through dedicated account management and our deep Azure expertise, we'll help you modernise your customers' environments and be profitable along the way.
By working with us, you'll gain access to our comprehensive Professional Services, Managed Services and 24x7 Support, as well as migration services and free assessments. We'll also help you leverage data-driven insights to identify new customers and grow your business by maximising on program-specific incentives.
*Available in selected countries. Reach out to your Account Manager for more information.
Azure Marketplace
With over 15,000 apps ready to be bought or sold on the Microsoft Azure Marketplace, knowing where to start can be tough.
Westcon-Comstor’s CloudPlace program takes the complexity away. Our dramatically simplified onboarding process lets you bypass the admin and transact from day one, so you can get to the sale much quicker.
*Available in selected countries. Reach out to your Account Manager for more information.