Conclusion
As the evolution of the channel accelerates, strategic investments in data capabilities and the adept utilisation of actionable insights will help partners grow recurring revenues and unlock new growth opportunities.
The road ahead is far from clear, though. Partners will only be able to unleash the full power of data by overcoming the many and varied practical challenges they face. Navigating these challenges and bridging the gap between partners’ current data capabilities and their aspirations will require new levels of collaboration across the channel ecosystem, and it’s clear that distribution has an important role to play in this.
The key to success for partners in the XaaS era lies in the ability to turn data into actionable insights that support growth and transformation.
Partners who achieve this will gain a competitive advantage and will be ideally placed to thrive in 2024 and beyond. Those that don’t risk being left behind.