Channel Research Report 2024
Bridging the Gap: Power Up Your Data for Channel Partner Transformation
Foreword
By Patrick Aronson
We live in the age of data.
For businesses across the tech ecosystem, harnessing the power of data represents both a major challenge and a major opportunity – and channel partners are no exception.
That’s why we decided to paint an international picture of how partners are progressing in their efforts to embed a data-driven approach, by conducting this research across four continents.
The results are striking.
While seeing the value and potential of data, many partners are wrestling with how to use the data they have at their fingertips to transform and grow their business.
Against this backdrop, it is incumbent on those across the channel ecosystem, including distributors, to equip partners with the data and analytics they need to seize new growth opportunities. Many partners are looking to distribution to help them close gaps in data and help complete their journey to a subscription, software, and services-based future.
This report delves into the importance of data for scaling everything-as-a-service (XaaS), and explores some of the key challenges and opportunities facing partners as they look to achieve sustainable growth in this new digital era. It is a follow-up to last year's report about the role of online marketplaces in the shift to recurring revenue models.
We look forward to working with our partners to bridge the gaps and deliver Partner Success.